RESUME
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Write and edit feature stories about celebrity news
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Researched weekly top media stories that would attract new traffic and engage loyal readers
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Managed, honed, and maintained brand voice and guidelines
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Write and edit pieces about fashion trends, beauty, lifestyle, and pop culture that push the Unwritten brand forward in terms of style and relevance
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Researched weekly top media stories that would attract new traffic and engage loyal readers
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Managed, honed, and maintained brand voice and guidelines
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Efficiently wrote and edited boutique brand pages in adherence to Sephora’s distinctive voice and product page format for quick deadlines

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Contributed to weekly new product launches including cosmetics, skincare, hair care, bath and body products and tools, as well as updated existing product pages
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Worked cross-functionally via email and database tools with writers, producers, designers, and merchandisers to ensure alignment, maximize efficiency, and develop dynamic creative solutions to increase brand growth
Researched up-and-coming businesses, as well as celebrated companies that showcased popular refreshments
Interviewed owners, bartenders, and baristas about their craft and unique strategies
Tested products in preparation for writing a proper feature review
Educate clients and readers by creating content that helps them achieve optimal health and wellbeing
Boost conversions and sales with landing pages, sales emails, and personalized direct messages tailored to resonate with each client's specific health and wellness niche
Implement fool-proof strategies that keep clients on-track during uncertain times
Create support groups through the highly tailored Coach Connect app
CALIFORNIA STATE UNIVERSITY, DOMINGUEZ HILLS
Bachelor of Arts (B.A.) Advertising & Public Relations
Summa Cum Laude, 3.8 GPA